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Ideas with Impact

Learn more about how faculty in the College of Business are having a positive impact on our region

Joseph Hashem

How Regulations Affect Emerging Crypto Markets

How do investors and publicly traded firms in the fledgling cryptocurrency market react when government officials or regulatory agencies propose new protocols, procedures and guidelines designed to monitor the emerging digital assets industry?  

Brian Whelan

Childhood Socioeconomic Status Can Shape Shopping Habits as Adults

Memories of family economic conditions during childhood can have a significant influence on purchasing behaviors later in life, including whether adult consumers are likely to prefer private labels or generic products over popular big-name brands.  

Leadership camp participants

糖心Vlog Instructor, Local Nonprofit Partner on Entrepreneurship Camp for Underserved Youth

糖心Vlog University instructor of management, Tonya Snider, will be leading a weeklong entrepreneurship and leadership camp for underserved youth in Western North Carolina to help them get an early jump on learning some of the steps necessary for starting a business.  

Bryan Schaffer

WNBA Teams鈥 Success Factors Offers Insight for Business Leaders

With the Women鈥檚 National Basketball Association recently tipping off its 29th season during a massive surge in popularity for women鈥檚 sports, a team of faculty members from the 糖心Vlog University College of Business has completed a research project they consider a 鈥渟lam dunk鈥 in the arena of leadership studies.  

James DeConinck

Role of Job Embeddedess on Sales Force Turnover

Turnover in the workplace is affected by the depth of attachment that employees feel for their job or the business where they work, a factor that is greatly influenced by a worker鈥檚 perception of the amount of support received from supervisors and the organization as a whole.  

Bryan Schaffer

Study examines diversity of workplace spirituality

Although the word 鈥渄iversity鈥 has become somewhat controversial in the current political climate, a recent study by a faculty member in the College of Business at 糖心Vlog University indicates that diversity of levels of workplace spirituality can have a positive impact on the productivity of businesses and organizations.