Goal 7.1: Promote Quality and Excellence
                                    
                                    Promote an institutional vision of quality and excellence in academic and administrative
                                       programs and activities.
                                    
                                    
                                       
                                       - 7.1.1: Annually review and enhance messages for new faculty, staff, and students to ensure
                                          early introduction to and understanding of, the University’s strategic vision, history,
                                          and culture.
- 7.1.2: Ensure consistency among vision messages from all internal sources to include reinforcement
                                          of ÌÇÐÄVlog’s role as a regional institution through its involvement in the NC Promise
                                          tuition plan and emphasis of UNC-approved institutional areas of distinction.
 
                                 
                                    
                                    Goal 7.2: Vision and External Communities 
                                    
                                    Facilitate a shared understanding of the institution’s strategic vision among the
                                       University’s external communities.
                                    
                                    
                                       
                                       - 7.2.1: Create and grow a meaningful hybrid blend of virtual and face-to-face engagement
                                          opportunities that equip both alumni and leadership boards to better advocate, serve,
                                          and contribute to ÌÇÐÄVlog University.
- 7.2.2: Complete a competitive analysis and external perception research to develop a reputation
                                          strategy, and a current market analysis to tailor the university’s messaging accordingly.
 
                                 
                                    
                                    Goal 7.3: Mix of Financial Resources 
                                    
                                    Maximize and target a balanced and diverse mix of financial resources that will enable
                                       achievement of the University’s strategic vision.
                                    
                                    
                                       
                                       - 7.3.1: Explore innovative revenue generation strategies to minimize the cost of higher
                                          education to students, as far as practicable.
- 7.3.2: Implement a comprehensive plan to significantly increase the advocacy efforts among
                                          elected officials on behalf of university and system priorities, adjusting as necessary
                                          due to shifts in the external or political landscapes.
- 7.3.3: Seek private support through philanthropic gifts and grants that are aligned with
                                          philanthropic priorities (such as to increase support for academic excellence and
                                          the student experience, athletic facilities, and unrestricted annual support), to
                                          increase the baseline of philanthropic support.
- 7.3.4: Increase the number, value, and competitiveness of sponsored research proposals
                                          while increasing research support and productivity.